Author Archives: Bob Serling

Have you seen all well-meaning the advice that tells you to do things like: Turn off all email and check it only once each day Work in focused bursts – don’t let anything interrupt you Do your highest value task … Continue reading →

Do you know what the smartest way is to start a profitable business where you have little or no cost and no risk? It’s to start a business that leverages assets that someone else has already created. Here’s a great … Continue reading →

*** Part 1 of an ongoing series  There’s a lot of hype and misinformation around what does and doesn’t work to increase your sales. But the fact is, there are only 6 things you need to do to substantially accelerate … Continue reading →

One of the questions I get asked the most frequently is “What would you do if you were just starting out?” This is of especially strong interest to two groups. The first group is people over 40 years old whose … Continue reading →

Your best prospects who have the strongest likelihood of converting to paying customers are hiding. It’s not that they’re shy. It’s not that they don’t want to buy from you. It’s not that they don’t want to be found. In … Continue reading →

I recently had a serious surgery on my neck and spent a solid week in bed totally immobilized. That gives you a lot of time to think! I had decided to use this down time to plan out some new … Continue reading →

Throughout history, the crystal ball has a long, rich accounting of being used, both in mythology and in scientific efforts, to ordain the future. For example, there was widespread use of crystal balls to peer into the future during the … Continue reading →

Wouldn’t this be a weird way to eat in restaurants? You start by going to one of your favorite restaurants and ordering a fantastic, 4-course meal. Then you take two bites of an excellent salad, wipe your mouth and leave. … Continue reading →

“Half my advertising doesn’t work. I just don’t know which half!”                                John Wanamaker, American retail legend I’m constantly amazed by how many supposed marketing experts give out horrible advice. It almost seems like they’re … Continue reading →

Most birds go to massive lengths to protect their nests. They may build them in a deep cavity of a tree. Or high up in a tall tree. They may cover their nest with mud to disguise it. Some build … Continue reading →