Author Archives: Bob Serling

In a bad economy, it’s always tempting to increase the “thud factor” of your offer. Give away more bonuses… offer better payment terms… special discounts for repeat customers… longer guarantee period… you get the picture. The problem with this is … Continue reading →

Conversions of prospects to paying customers seem to be getting tougher and tougher to generate. Particularly in this stubborn, downward economy. But at the same time, many marketers cloud the issue of poor conversion rates by blaming it all on … Continue reading →

Learning is a wonderful thing – and it should be a lifelong endeavor. But learning can also be a stumbling block when used incorrectly. What I mean by this is when you use learning in place of activity. Many people … Continue reading →