Monthly Archives: May 2013
The dismal track record of most marketing experts
“Half my advertising doesn’t work. I just don’t know which half!” John Wanamaker, American retail legend I’m constantly amazed by how many supposed marketing experts give out horrible advice. It almost seems like they’re … Continue reading
Posted in Uncategorized
16 Comments
The hummingbird marketing model
Most birds go to massive lengths to protect their nests. They may build them in a deep cavity of a tree. Or high up in a tall tree. They may cover their nest with mud to disguise it. Some build … Continue reading
Posted in Uncategorized
8 Comments