The Strategic Edge Coaching Program
Spend one day with me and if you aren't thoroughly convinced
the strategic marketing makeover I give you on the spot will
increase your profits by 40% (or more), I won't charge you a dime
...plus, I'll pay you $2,500 for your trouble
Here's what previous coaching members and consulting clients say about what the results they've produced:
"The ideas generated were way beyond my
expectations. And one of the strategies you helped
us come up could easily catapult us to national
prominence virtually overnight... at very little cost
to us. I would estimate that the new strategies that
we developed along with the tactics that support
them will result in a 300% increase in revenues for
this project. I highly recommend you to any
organization interested in making big increases in
sales, regardless of how successful they already are."
Larry Hayward, Vice President
PMI, Inc.
"Using one of your formats and investing about
two hours of my time, I collected $60,000 in
pre-paid bookings. I've decided to NOT
participate in this recession!"
Peter Ursel
Kawartha Skin Care
"Within the first five minutes, Bob came up with a
strategy that's so powerful, it will easily be worth
hundreds of thousands of dollars to my business. If
you get the chance to have Bob work with you, my
advice is to do whatever it takes to lock in your slot.
His unconventional perspective is sure to work
wonders for your profits."
Jim McQuillan, President
Carnegie-Hill Communications
"Bob, the practical techniques you've shared have
significantly increased revenues and profits for our
business. Sales are up by over 40% in just 3 months
and we've only implemented a third of your strategies
so far!"
Randall Evenson, President
Evenson & Associates
"Not only are Bob's campaigns fast and easy to
implement, but they make good money and almost
all of it goes straight to the bottom line. I had a 337%
increase over my average daily sales on the days that
I ran his campaigns. He writes good campaigns that
are customer-driven, and his team does most of the
work (sending the campaigns over in word for word
format)."
David Nevogt
PurePoint Golf
"Our phone discussion yesterday was fantastic. Your
consulting approach is truly amazing. In rapid-fire
succession you refined my product, saved me thousands
of dollars and countless hours of work, and identified
new markets I never even considered. This is one of the
best investments I've ever made in my business. I can't
thank you enough for your help."
Jim Feutz, President
Suncoast Pension Group
"Your advice has already put an extra $40,000 in my pocket
in less than a year!"
Brad Petersen, President
Petersen Direct
"You have almost doubled my best day ever and
it's only been 8 hours since I hit the send key".
Sam Snowdon
RBI
"One simple strategy alone - that took me all of five
minutes to apply - increased my day-to-day profits by
a hefty 38%. Other strategies have kept my business in
a continuing growth cycle, to the point where my profits
have more than doubled."
Derek D'Angiolini, President
Ashland Equities, Inc.
"Your strategies and techniques increased my profits by
65% on one project, by an extraordinary 714% on a second
project, and will add millions to my bottom line profits
on yet a third project."
Pamela Yellen, President
Prospecting and Marketing Institute
"Your product positioning advice was a godsend. I used
it to increase a workshop price from $1495 to $2495 by
"flipping" the copy to sell the "mentoring" rather than the
workshop. The $1000 price increase has not hampered
sales in the least. That's a profit increase of at least
$75,000 every time we present this workshop."
J.P. Vaughan, Editor
Creative Real Estate Online
"I know it sounds crazy, but using your approach to
Traffic and making a small change to my web site, my
sales rocketed up 500% in the off season. And now that
basketball season is here, we're experiencing a very
real increase in sales of 2000%".
Michael Jensen
Basketballpro.com
"I wish I had known about your approach to web sites
before I created mine. Because my old site was a
complete waste of money. Now, I'm getting 50% of
the people who come to my web site signing up for my
newsletter — and a 50% increase in sales too. I also
got a prime speaking engagement at an industry event
I had previously applied for and got turned down on.
After the buzz from your strategy, they actually called
and invited me to be a speaker. These strategies are so
fundamental to my business, that I wouldn't have a
business without them."
Tessa Stowe
SalesConversation.com
"You have: (1) Given me a whole new business model,
just as I was looking for ways to improve my business;
(2) Helped me see a whole new way of doing business
that gives me an easy yet genuinely practical way to
discover and develop new products and services;
(3) All while improving the likelihood that these new
offers will be successful. Frankly, if you'd told me that
this is what you were going to do, I don't see how I could
have believed it! Thank you."
David Burnet, Founder
Coach Center Group
"Your techniques are powerful and different than other
marketing experts' approaches. When you predicted
your lead generation strategy could produce a response
as high as 70%, I have to admit I was skeptical. But
once I tested it, it worked even better for me than you
said it would - generating a perfect 100% response rate.
And it's continued to work every time I've used it. The
payoff from your techniques quickly offsets the
investment to work with you, so using your services
puts me in a 'better than free' position."
Dr. Charles DeBettignies, CEO
Gainsharing, Inc.
"On my old web site for my information products I
used to get relatively small numbers of sign-ups to my
ezine, despite strong endorsements from other newsletter
publishers. In my first test since changing to your
recommended format, I have received more than a
300% improvement in sign-ups."
Michael Hepworth
Toronto, Canada
From: Bob Serling
I realize this is a very bold promise, so bold you may be questioning my sanity. But here's why you should take at least a few minutes to investigate
this further. Perhaps you've heard the story of how Ripley's Believe It Or Not
once demonstrated the wide variance in the value of the same piece of scrap iron:
If you sell a five-pound bar of iron right out of the blast furnace, it will be worth $6. If you turn that iron into fishing weights, they will be worth $25. Hammer the iron into hunting knife blades and you'll get $2,500. If, however, you transform your iron bar into watch springs, they will be worth $250,000.
That's exactly what The Strategic Edge program does for your business. Because innovative, but simple strategic changes to your marketing determine whether you'll end up settling for average sales or achieve truly extraordinary sales. And especially so during tough economic times.
Can I turn your iron into watch springs?
The truth is, I can't tell you for certain until we've at least had a chance to talk for 20 to 30 minutes on the phone — which is always the first step in The Strategic Edge coaching process. However, here are some examples of strategic marketing improvements I've made that can help you determine if you'd like to take the risk-free step of scheduling an initial, complimentary call:
- A toy skateboard I created featuring Tony Hawk's logo and the logos of other top skate board brands wasn't really a new creation. It was an opportunity I spotted for the toy company to apply a simple strategy to enhance an existing product and create a new line. This resulted in additional international sales of multi-millions for a product line that had appeared to be exhausted.
- The simple engagement device I developed for marketing PurePoint Golf's training DVDs. In a head-to-head test with nothing else changed, this simple addition brought in $3 for every $1 produced by marketing that didn't include the engagement device. Best of all, the campaign I designed employing this device is evergreen, so my client can use and profit from it again and again.
- A viral marketing campaign I created for my own ebook, "Power Copywriting for the Internet". Do a quick Google search and you'll see that there are 145,000 web sites referencing it. If just 10 people access it from each of those sites that's 1,450,000 prospects who see the link back to my web site. Imagine what just a fraction of that kind of traffic could do for your business.
- An advertising "control" I created for one of the premier journals of the publishing industry, Book Marketing Update, took on and beat all other marketing pieces for over 9 years. Most controls are lucky to last 6 months, but I simply made a couple of strategic changes to the way the journal was positioned and turned a lukewarm piece into a landmark piece.
- Then there's the strategic licensing play I created for a client that racked up $1 million profit in the first week - and a total of $2.6 million in a few months (see the accompanying testimonials to the right for more details). For a company with an annual revenue of $12 million, that was a windfall.
- Using a strategy any business can apply to discover hidden assets, I helped another client produce remarkable results. Simply by flipping the positioning of their flagship product from one feature to a different feature, they produced an increase in profits of 714%. And they maintained that increase for over four years until they eventually retired that product.
- I could give you many more examples, but I'm sure you get the picture. The key point is that in each case, simple but innovative strategic marketing changes "turned iron into watch springs". And many of these results were produced during this economic downturn.
Nuts and bolts — how the program works
The Strategic Edge Coaching Program is a comprehensive 12-month program. During these twelve months, I'll work with you personally — you won't get handed off to a newly trained coach like some coaching companies do. Each interaction is different, depending on your unique needs. But as an overview, here's how the program works.
The Marketing Strategy Audit and Makeover. To begin the process, we'll meet together in San Diego for two days.
Together, we'll go through a set of innovative exercises designed to reveal precisely what you're doing with your marketing... what's working... what isn't working... where you stand in comparison to your competition... your vision for your company... subtle and not so subtle issues that are hindering your growth and profitability... and much more.
We'll also do an in-depth review of all your marketing materials. This includes advertising campaigns, web sites, emails, social media, brochures, direct marketing, PR campaigns, call scripts, sales methodologies, and all other sales and marketing methods and documents.
Toward the end of the first day, we'll take a break and I'll deliver your Strategic Marketing Makeover. This consists of a series of simple, "fast action" steps you can take right now to substantially increase your sales and profits. Each step will be spelled out in complete detail so you can implement it quickly and with just a minimum of effort.
If you aren't thoroughly convinced that this Strategic Marketing Makeover alone will realistically increase your profits by a minimum of 40%, just say the word, we'll stop the process, and the program won't cost you a dime. Plus, I'll pay you an additional $2,500 to make up for your trouble.
Otherwise, we'll continue and by the end of this audit, we'll have a comprehensive picture of precisely where your marketing stands today. And most importantly, we'll have clearly identified lucrative "opportunity gaps" you can capitalize on both in the short term and long term.
Crafting Your Optimum Marketing Strategy. Using my proprietary 5-step strategy development process called IDEAS, we'll work together to craft an optimum marketing strategy that outperforms all other strategies. The activities of this session are a bit difficult to describe, because they depend on your specific situation. But the IDEAS process is a fun, exhilarating, and deadly accurate set of brainstorming tools that yields powerful results.
Input to this process includes all the information gathered during the Marketing Strategy Audit plus product pricing information, your current product positioning, identifying those products that perform the best, identifying and possibly eliminating products that aren't performing well, proper market segmentation, identifying substantial market segments you may be overlooking, bundling or unbundling your products and services to maximize sales — and much more. The end product of this process is an Optimum Marketing Strategy guaranteed to increase your profits substantially.
Selecting the Ideal Marketing Tactics. Now that we've developed your Optimum Marketing Strategy, we'll select the exact marketing tactics you should use to get the results you really want. We'll examine all marketing avenues, including every online and offline marketing method, and select only those "sweet spot" tactics that deliver the most impact for the least amount of time and effort. And deliver particularly well in tough economic times.
Creating Your Action Plan. Now we're ready to create a powerful, but simple marketing plan you can immediately put into action. Your Action Plan is the roadmap that will take you precisely where you want to go. Every step in the plan is designed to support the Optimum Marketing Strategy we developed and to deliver substantial results, both immediately and long term.
No stone is left unturned, and there is nothing left to wonder about or figure out. You'll get a comprehensive plan that incorporates all the tactics necessary to carry out your Optimum Marketing Strategy with the precise order and timing, and instructions on how and when to carry out each step. With this plan, you'll be able to hit the ground running and start producing tangible results right from the beginning.
Biweekly Coaching Calls. Over the course of the next twelve months, we'll hold scheduled biweekly coaching calls to help keep you on track, make any adjustments that are necessary, and make sure you're realizing the full profit potential of your business.
Most importantly, I will hold you accountable for taking action on the things you've agreed to do. I'll remind you of what you've committed to do… recommend modifications and improvements… and even prod and pester you if that's what it takes to make sure you take the committed, consistent action necessary to reach your goals.
Unlimited Email and Phone Access. Opportunities and challenges don't always occur on a set schedule. So you'll get my private email address and phone number where you can contact me at any time. Because I'm committed to doing everything possible to help you increase your sales and profits, this part of our work together is unscheduled and unlimited.
Ready to take the first step?
The fee for The Strategic Edge Coaching Program is a retainer of $25,000 plus 20% of the additional profits you generate as a result of the marketing strategies and tactics I help you develop. This means the majority of my fee is paid only after you've banked your profits.
The retainer is broken into six payment as follows: $10,000 upon signing our agreement, then $3,000 per month for five consecutive months, starting 30 days after the initial payment.
To qualify for this program, your company must have annual revenue of at least $1 million. However, some exceptions may be made for smaller companies that are poised for fast growth.
Most importantly, you must be committed to producing results during the one-year period we'll be working together. I'm sure I don't have to tell you that real results come from a combination of the right game plan and taking action. I'll provide the complete game plan, but you must be committed to taking the action to produce the results you really want.
With that in mind, in order to determine whether you're a good fit for the program, you'll need to provide me with some background information on your company and schedule a 20 to 30 minute introductory phone call. Based on that call, we'll mutually decide whether it makes sense to work together.
So if you're ready to take the first step, just fill out the form below and hit the submit button. I'll review your information personally and get back to you within 48 hours to schedule your introductory phone call.
Regards,
Have a question about the Strategic Edge Coaching Program?
I'll be happy to answer it. Just send an email to:
strategicedge@ProfitAlchemy.com
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