This video was very valuable and I look forward to the next one. Unfortunately, my shop is a VERY small non-profit and while i would love to do the engagement marketing course, historically your workshops have really been far too expensive for me to even think about. So I am thrilled that between your blog and videos such as these, I can get some of training I desperately need. Thanks again.
Bob:
You made more sense in this video about the buying & selling process then I think I’ve ever seen in my 66 years.
Looking forward to more of them and learning about your Engagement course too.
Thanks!
John
Thanks for the video. I especially like what you said about the second sale being the most important.
About the subject line you used, I’d like to hear what the open-rate on that subject line was compared to other subject lines you might have tested. I can only say that I’m not sure I’d open that email as much as some of the other ones you’ve used that gave me a sense of curiosity. More like the ones you used in your Killer Copywriting course.
I’d also like to see references to the studies you’ve mentioned. I know you do your homework but I might like to quote some of the studies you mentioned about the second sale and about the 7 touches needed to make a sale.
Bob,
Thank you very much for this video. I look forward to viewing the rest of them. I found the information very enlightening and useful. I have been in marketing for many years now and use several of the mentioned concepts now. There were some interesting points introduced though that I have forgotten or never employed. They created some Aha! moments for me. Thank you.
I’ve been following you for quite some time now. I always enjoyed ur style and demanor.
I normally don’t comment unless I see a point being made that I can eloborate on. You mentioned that most people don’t like being marketed in a certain way, and yet most marketers still approach people in such the same way. Even the top marketers online I follow, I still see them revert to silly tactics. Like on launch day, I see lot of car salesmen/fire sale approach that never made me(an experienced marketer) want to pull out my credit card. But I still see it being used even by my favorite marketers.
So when you mentioned that we as marketers tend to copy this approach because we’ve been told that it is efficient. And also because we seen other sucessful marketers use that approach. It really hit home with me. Because if marketing is done right, then you really don’t need those firesale approach. If a person were to market his product correctly, then I don’t see the need to pound the list with firesale subject lines. The takeaway I got from this video is that if marketing is done right then you don’t need 4 or 6 emails telling the prospect they need to check it out(especially on launch day). A simple 1 or 2 email builds trust and prevents selling from the heels.
Thanks again Bob for being such a great role model for us marketer’s still trying to make a name for ourselves.
You literally “bring Righteousness… to marketing!” (VERY Rare!) “Treat people like you’d like to be treated! (Do good unto others… even if they are unable to repay you.)
May God Richly BLESS You! (I’m totally confident that He does… ABUNDANTLY!!!)
I always like your commonsense yet unconventional ideas.
This video is a great example of ‘Engagement Marketing’.
You have given me some useful ideas I can use right now and you
made no attempt to sell me anything. I lovethe concept of
including a ‘teaching moment’ in all my marketing material.
So everything I send my clients or potential clients has something
helpful they can use right now to be ‘better off’ in some way.
I use a simple concept called AVSIT to help remind me to do this
in my marketing communications. AVSIT just means
Add Value Stay in Touch. So communicate regularly and add value
every time you make contact.
And this is what you do so well.
I look forward to seeing the next video.
Graham McGregor
Bob, I’m happy to be on your list. I use this method (unknowingly) in my day job, business to business. It will make me rethink marketing to unknown audiences, we don’t think of web customers as clients or accounts, WE SHOULD.
Hi Bob,
A very interesting approach that certainly makes sense to me.
The video did a good job of explaining Engagement Marketing and was also a great example (“Teaching Moment”) of Engagement Marketing in action!
This video was very valuable and I look forward to the next one. Unfortunately, my shop is a VERY small non-profit and while i would love to do the engagement marketing course, historically your workshops have really been far too expensive for me to even think about. So I am thrilled that between your blog and videos such as these, I can get some of training I desperately need. Thanks again.
Bob:
You made more sense in this video about the buying & selling process then I think I’ve ever seen in my 66 years.
Looking forward to more of them and learning about your Engagement course too.
Thanks!
John
Thanks Bob, the content in this video is extremely good.
I have already joined the Early Notice List, please let me know when your engagement marketing course are ready.
Thank you again.
Timing is everything. Bulls eye, Bob!!
Bob,
Thanks for the video. I especially like what you said about the second sale being the most important.
About the subject line you used, I’d like to hear what the open-rate on that subject line was compared to other subject lines you might have tested. I can only say that I’m not sure I’d open that email as much as some of the other ones you’ve used that gave me a sense of curiosity. More like the ones you used in your Killer Copywriting course.
I’d also like to see references to the studies you’ve mentioned. I know you do your homework but I might like to quote some of the studies you mentioned about the second sale and about the 7 touches needed to make a sale.
Bob,
Thank you very much for this video. I look forward to viewing the rest of them. I found the information very enlightening and useful. I have been in marketing for many years now and use several of the mentioned concepts now. There were some interesting points introduced though that I have forgotten or never employed. They created some Aha! moments for me. Thank you.
Hey Bob,
I’ve been following you for quite some time now. I always enjoyed ur style and demanor.
I normally don’t comment unless I see a point being made that I can eloborate on. You mentioned that most people don’t like being marketed in a certain way, and yet most marketers still approach people in such the same way. Even the top marketers online I follow, I still see them revert to silly tactics. Like on launch day, I see lot of car salesmen/fire sale approach that never made me(an experienced marketer) want to pull out my credit card. But I still see it being used even by my favorite marketers.
So when you mentioned that we as marketers tend to copy this approach because we’ve been told that it is efficient. And also because we seen other sucessful marketers use that approach. It really hit home with me. Because if marketing is done right, then you really don’t need those firesale approach. If a person were to market his product correctly, then I don’t see the need to pound the list with firesale subject lines. The takeaway I got from this video is that if marketing is done right then you don’t need 4 or 6 emails telling the prospect they need to check it out(especially on launch day). A simple 1 or 2 email builds trust and prevents selling from the heels.
Thanks again Bob for being such a great role model for us marketer’s still trying to make a name for ourselves.
– Nam
You literally “bring Righteousness… to marketing!” (VERY Rare!) “Treat people like you’d like to be treated! (Do good unto others… even if they are unable to repay you.)
May God Richly BLESS You! (I’m totally confident that He does… ABUNDANTLY!!!)
Hi Bob
I always like your commonsense yet unconventional ideas.
This video is a great example of ‘Engagement Marketing’.
You have given me some useful ideas I can use right now and you
made no attempt to sell me anything. I lovethe concept of
including a ‘teaching moment’ in all my marketing material.
So everything I send my clients or potential clients has something
helpful they can use right now to be ‘better off’ in some way.
I use a simple concept called AVSIT to help remind me to do this
in my marketing communications. AVSIT just means
Add Value Stay in Touch. So communicate regularly and add value
every time you make contact.
And this is what you do so well.
I look forward to seeing the next video.
Graham McGregor
Bob, I’m happy to be on your list. I use this method (unknowingly) in my day job, business to business. It will make me rethink marketing to unknown audiences, we don’t think of web customers as clients or accounts, WE SHOULD.
Regards, Tim Gibbins