The Shocking Value of One Great Idea

       A couple years ago, while conducting a coaching program for a small group of businesses, I was faced with the difficult decision of kicking a member out of the group because of his continual disruptive behavior.

This was not a decision I took lightly and I did wind up removing him from the program and refunding the fee he had paid. And this is the only time I've ever asked someone to leave any of my programs.

But what happened next absolutely floored me...

About six months later, I received an email from this same guy with an offer that completely shocked me. Here it is, word for word:

Dear Bob,

I have been a pain in your ass, and I think you might have spoken to (name withheld), who has harmed me — I don't like him, and he is your friend. It might have influenced our relationship.

I guess between us it's a cultural differences. The fact that you avoid replying to questions you don't want to reply to — without admitting so. I tend to get aggressive when people ignore my questions. And latin guys like me tend to say what they think.

But the fact is there:

Before joining your (coaching program name), I was struggling to get one million a year on the internet. $400,000, $600,000 a year, but never one million.

What I learned from you has allowed me to do much more than a million a year.

Please give me your paypal address so I can send you five thousand dollars so I can pay for my debt. It would be nice of you to accept it.

I don't expect us to become friends, but at least let's settle the case. You have my respect as a great marketer and a genius strategist.

Sincerely,

Christian H. Godefroy

PS If you want to use this testimonial, you can, provided
you accept my $ 5,000. It's the perfect truth.

Wow! I'm sure you can see why I was so shocked.

Now let me fill in a few details. As you can see from Christian's email, he was a very successful marketer before he signed up for my program. And I think that led to most of our disagreements.

He wanted to move at a faster pace than what I knew was right for the overall group. And I told him I wasn't willing to do that until the timing was appropriate.

This didn't sit well with him — and after a number of significant disagreements I asked him to leave the program and refunded the $5,000 fee.

It's safe to say that neither of us was very happy with each other. So when I received his email, along with his incredibly generous offer, I was stunned.

Christian did not need to do this. He easily could have made all that money and kept quiet about it.

But there's obviously something in his character that's far greater than that. It takes a lot of guts to come forward like he did and I'm truly grateful to him and deeply appreciate his honesty and generosity.

So what was it that produced this rather incredible turn around?

Now, that's most of the story, but the other important element is just what was it that caused this substantial turnaround? How did Christian rapidly move up from revenue of $600,000 per year to over $1,000,000 per year?

The answer is simple: it was all due to one or two great ideas.

You see, with nearly every client I've ever worked with, there is always a "trigger idea" they seem to be missing that quickly leads to significant breakthroughs. And those kind of breakthroughs can ramp up your sales and profits in the blink of an eye.

In fact, in just about every case with the clients who I've had the privilege of coaching, just a single idea has resulted in results that far exceeded their expectations. Take a look at what a few of them say about the affect just one great idea has had on their business:

"The ideas generated were way beyond my expectations. And one of the strategies you helped us come up could easily catapult us to national prominence virtually overnight... at very little cost to us. I would estimate that the new strategies that we developed along with the tactics that support them will result in a 300% increase in revenues for this project. I highly recommend you to any organization interested in making big increases in sales, regardless of how successful they already are."
Larry Hayward, Vice President
PMI, Inc.

"Using one of your ideas and investing about two hours of my time, I collected $60,000 in pre-paid bookings with my first use — and I'm now well over $150,000. I've decided to NOT participate in this recession!"
Peter Ursel
Kawartha Skin Care

"Your techniques are powerful and different than other marketing experts' approaches. When you predicted your lead generation strategy could produce a response as high as 70%, I have to admit I was skeptical. But once I tested it, it worked even better for me than you said it would — generating a perfect 100% response rate. And it's continued to work every time I've used it. The payoff from your techniques quickly offsets the investment to work with you, so using your services puts me in a 'better than free' position."
Dr. Charles DeBettignies, CEO
Gainsharing, Inc.

"I used your coaching services because I was doing okay, but wanted to take my sales to the next level. So I invested in your coaching program. As a result my sales jumped by over 91% and this produced an extra $247,000 of income for me. My investment in your coaching was easily one of the most profitable investments I had ever made. Your coaching is a great way for any business to get fast and profitable results with a tiny investment of time."
Graham McGregor
Twomac Consulting Ltd

Join me for my next live coaching day

On Friday, September 23, I'll be conducting a live coaching day for just 12 people. The session will run from 9:00 am to 6:00 pm and the fee is $2,997.

This entire day is about creating breakthroughs for you and your business. Bring your most challenging problems. Bring your greatest opportunity. Or bring any issue you want help with.

We can revamp your business model… your product positioning… your web site strategy and copy… how to build an indelible bond with your prospects that leads to more sales… how to drive more traffic to your web site and make sure it's highly qualified prospects… how to turn one-shot customers into lifetime, repeat customers… and much more.

And as you've seen above, the results you can expect should be nothing short of extraordinary. Because if your results don't exceed your expectations, this unique coaching day costs you nothing. I wouldn't have it any other way. In fact…

Here's my "built-in big idea" guarantee

The entire day is designed to be about you and your business — solving the greatest problems you have and helping you capitalize on your greatest opportunities. So the presentation portion will be kept to a minimum, just about one hour.

But this will be a very powerful hour. During this presentation, I'll be covering three critical topics:

1. How to use my "predictive future" strategy to increase your profits by 40% or more this year — despite the difficult economy. There is no strategy I know of that can have a more immediate and positive impact on your bottom line profits than this.
2. How to create a powerful "value bond" in just 10 minutes you can use to double the results of any marketing piece. Just this month, I created two emails and a simple sales page that employ this highly effective technique and generated additional profits of $103,250.
3. Product positioning or re-positioning to optimize your sales. Prepare to be shocked — in the best sense of the word — to discover how even minor changes to your positioning can turn a much higher percentage of your prospects into paying customers.

Guarantee #1: From this presentation alone, you must be thoroughly convinced that you'll produce a minimum of 10 times the cost of this program in additional profits, or the entire day costs you nothing.

And that's just the first hour. Next, we'll kick into high gear to solve your most difficult problems and make sure you capitalize on your best opportunities. There are no holds barred here and you're guaranteed to come away with the kind of breakthrough ideas that result in immediate, tangible gains like you've seen above.

Guarantee #2: You must be thoroughly elated with the "big idea (or ideas)" you take home with you. At end of this exhilarating day, if this session has not exceeded your expectations, just let me know and you'll receive a full refund on the spot.

Enrollment is limited to just 12 people

Due to the intense nature of this type of coaching, enrollment is limited to a maximum of 12 people. So you can expect that it will sell out quickly. To claim your spot, just click here:

Yes, I'd like to enroll in this unique coaching day

Also, due to the limited size of this program, once you've enrolled there are no refunds if you cannot attend. However, your full fee can be applied to a future Coaching Day.

That's it from here. I look forward to meeting and working with you here in beautiful San Diego.

Regards,

Bob Serling, Founder
Profit Alchemy, Inc.

 

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